Through the creation of internet, geographic distances became irrelevant and human interaction a lot easier, quicker and more intensive. That is the main reason, why the web is a channel worth paying attention to.
ALL FORCES OF FUTURE DEVELOPMENT SHOW TOWARDS A RISING IMPORTANCE OF WEB ADVERTISING, MOSTLY BECAUSE IT OFFERS INFINITE POSSIBILITIES OF SEGMENTATION AND ADAPTATION TO YOUR KEY CUSTOMERS.
A lot of companies mistakenly think of web as of a channel where using minimum input, they can get optimal results. We need to understand, that customers behave in a different way online, therefore an analytical approach is needed, using an appropriate strategy of web advertising and setting the methods for performance measurement.
Ways of advertising online:
social media campaigns
advertising on webpages
The art is not in choosing the right technique, but rather in choosing the right combination, according to your key customers, which also has to be sales-oriented.
Online evolution brought us up to a point where individuals constantly meet-up, communicate and debate without physical interaction.
When preparing a strategy together, we first focus on where your customers are and how we can reach them:
This poses a unique opportunity for companies to more frequently communicate with their customers, alert them about special promotions, call them to action and build a long term relationship with them and by that, strengthen their position in the market.
Trust is an interactive process, that’s why content marketing is a perfect tool for achieving this. By using it, you give something to your customers without asking for anything in return.
Instead of you, we take care of writing interesting articles, that are relevant to your activities and will attract attention of your customers. Either in form of news or blog posts, we help you create value in the eyes of your stakeholders.
Would you like the name of your company, product or service to show up on top of the results, when users search for you online? Achieve this by using SEO (search engine optimization), where our experts will, through the use of advanced tools, make sure you get optimal results from online searching.
Mobile advertising and mobile app development
Most of credit for this rapid spreading of use of the web in the past few years definitely goes to rising use of smartphones. As of today, there are more than 2.6 billion smart devices and the number could rise above 6 billion by the year 2020.
2.6 billion smartphones 2016
6 billion smartphones 2020
Along with the appearance of smartphones, a new advertising channel was also created in the form of mobile apps. The biggest advantage of mobile advertising is in infinite ways of adaptation and extremely precise segmentation of users.
Together we find your key segment and chose the most appropriate way to reach it:
We offer a complete service in the field of advertising, as well as development of mobile apps.
At Vodik, we have been in the business of mobile apps for many years, we launched many locally and globally successful apps. That’s why we have the knowledge to take care of everything, from conceptual design all the way to development, launch, servicing and advertising.
We develop apps for various purposes:
Contact our team of digital wizards and together we’ll have a conversation about the best strategy according to the budget available.