3 minute branja
7 exceptional steps to developing interesting content on Instagram
Instagram is considered the ultimate application when it comes to sharing pictures and videos among users because it enables quick, easy and fun publishing of the content. However, due to its supposed simplicity, we can misunderstand how the platform functions and thus not take advantage of its full potential. For this reason, having a good understanding of what kinds of posts are appropriate for Instagram, what makes content more noticeable, and the ways in which we can increase the organic reach of our posts are extremely welcome.
ADJUSTING CONTENT TO TARGET GROUPS
Instagram users are mainly younger people since it is used by more than half of people under the age of 30. Therefore, it is important that the medium provides quality visual content with elements of wit, creativity and uniqueness. In order to obtain a positive response from followers, the content must be relevant, meaning that the posts are adapted to the medium, meet the brand’s expectations and offer added value.
WHAT TYPES OF POSTS ARE APPROPRIATE FOR INSTAGRAM AND WHAT MAKES THE CONTENT MORE NOTICEABLE?
Although at first glance Instagram does not seem like a medium that would help attract new customers or even bring them to your store, it actually offers incredible value when combined with an appropriate communication approach, especially among users who recognise your uniqueness. The most important thing is having a good understanding of the target audience because it is only with appropriate and relevant posts that you can attract individuals’ attention and show them that you care.
“How do you start your first free business Instagram profile?”
1. INSTAGRAM STORIES
The latest successful Instagram feature is ‘Instagram Stories’, which greatly resembles Snapchat with its content sharing. It enables very fast publishing of images and videos, and it is highly recommended that they be edited and have animations added before uploading. These types of publications add spontaneity and artistic flair to the published content while also providing a direct call to action by enabling the presentation of products and services, promotion of events, presentation of novelties and more. You can read more about how to create such content here.
2. IMAGES WITH CONTENT OR MOTIVATIONAL MESSAGES
The reason why Instagram is so popular is because of the high-quality visual content it offers. So, it is important to share high-resolution images that are possibly also graphically processed with professional software, such as Photoshop, Canva Web Add-ons program, or just by using the built-in filters that Instagram provides.
Posts with short quotes or inspirational notes, interesting images of employees’ daily lives, images of company culture, both outside and inside of the business premises and so on have all proved to be highly effective content for organisations. However, all the pictures that you post must be interesting, contain a story, popular topics or humour, and thus capture the attention of your followers.
Below the text, the image must contain a shorter description with added smileys and hashtags. It is also helpful if the formats of the descriptions differ from one image to another, making the text itself more interesting and unpredictable. The descriptions should also include calls to action that are appropriately distributed by time and content, such as redirection to a profile with a link to your website or a promotional code for special offers. In one of our previous articles, we also discussed tips for nicer Instagram photos.
3. USING HASHTAGS AND CHECKING IN
For more effective sharing and obtaining new followers, the use of hashtags, checking into locations and tagging friends is mandatory. This increases the post’s exposure and makes it easier for users to see or find them while browsing. It is also recommended that hashtags be shorter, more creative, popular online or describe the image and that one post includes no more than 5-10 hashtags.
When building a brand on Instagram, it is helpful to identify potential influencers in the same industry who would like to promote you and feature your products in their posts, thus increasing the visibility of your brand. You can use special promotional codes for measuring performance, which gives you an overview of the performance. For a faster increase in the number of followers, you can also gather information about your competitors and who their followers are, as they are likely to have similar interests and your posts will be relevant to them as well.
5. REPOSTING AND TRACKING FOLLOWERS’ ACTIVITIES
For an active involvement in the Instagram community, it is an excellent idea to manage your profile on a daily basis, while actively engaging in conversations with your followers, as this builds relationships with potential customers and makes your account much more visible. Sharing interesting pictures posted by your customers is, therefore, one of the best ways to show your followers that you value their opinions.
6. VIDEO POSTS
On social media, videos have become extremely popular with users, and the same is true for Instagram. For a post, it is better if the video is relatively well recorded and graphically processed with added captions on the topic itself. The ideal length for a video is between 15-60 seconds. It is important that the content is interesting, so it provides followers with added value and keeps them engaged. You can read more about how to make your content interesting and offer your followers some added value in our article about video content.
7. CONNECTING SOCIAL MEDIA AND DISPLAYING POSTS ON YOUR WEBSITE
To make your content more accessible to the general public and have a greater possibility of people finding your Instagram account, you need to connect all the social media platforms you are active on with each another. For quick access to social media accounts, it is also recommended that you add an icon with a link at the bottom of your website and to also show the posts on your website.
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