3 minute branja
DO YOU KNOW HOW TO ATTRACT VISITORS TO YOUR EVENT?
The organisation of events is not a small affair, and every organiser of events, performances, conferences and even parties is aware of it. It all begins with the planning of the event, followed by organisation and implementation, but (online) event promotion plays a very special role. Now you are at the point where you have organised the entire event. The speakers are confirmed, the space is reserved, the team is ready. All that is missing are the attendees. So, how do you attract them?
1. HAVE THE RIGHT CONTENT IN THE RIGHT PLACE
It is important that the content you post on social networks is both high quality and highly relevant. This way, people will notice it and form a good impression of the event itself. Low-resolution photos from the internet are out of the question. Use different channels, such as Facebook, Instagram, Snapchat, but always adjust the content according to the channel you are posting on.
2. POST HIGHLIGHTS FROM “BEHIND THE SCENES”
Organising a good event is not a piece of cake. Show the attendees all sides of event organisation, including the errors and successes. Such content will bring you closer to the attendees and make it easier for them to identify with you.
3. CREATE SOME “BUZZ” WITH A PRIZE GAME
Encourage potential attendees to participate. By commenting or sharing content, they can participate in a prize game. You can offer them free tickets or a VIP experience, depending on the event itself. The more attractive the prize, the greater the response and the more promotion you will get for the event.
4. GET IN CONTACT WITH “TRENDSETTERS”
On all social networks, there are individuals who have many followers who value their opinion. Find those who are relevant to your event and offer them the opportunity to collaborate. With their help, you can reach and obtain a certain base of people that you otherwise could not.
5. CREATE AN EVENT ON FACEBOOK
This is something that everyone is doing already. But the fact that it is the norm does not always mean that it is done as it should be. First of all, it must have a proper title that clearly and accurately describes what the event is all about. Additionally, the display picture should be appropriate to the event description itself. The description should include all the information, such as the place, time and purpose of the event. Of course, also include a link to the website and place to purchase tickets. However, the description should not be too extensive. More in-depth information about the speaker and other info should be reserved for the website.
6. TWO IS BETTER THAN ONE
Offer the possibility of buying discounted tickets for larger groups, affordable packages for two or three people, etc. This will encourage people to talk about the event and look for acquaintances who would also like to come and buy a group ticket for a better price. This is often a way to attract people who are hesitant about whether or not to attend the event.
7. CONNECT ALL THE VISITORS
Create a private Facebook group for the attendees of the event. Conferences are attended by people who almost certainly have a common interest. The Facebook group can be a place where they inform each other about news on the topic of interest or disseminate useful information, especially in the case of a smaller event.
Create a short, memorable “hashtag”. Use it with any content you post about the event. A good hashtag will definitely be used by the attendees as well.
9. CREATE A VIDEO
Videos are currently the most viral content on social networks. They have the highest reach and number of views in comparison with other types of content. You can create an event announcer video, which should be professional and fun. You can post clips of everyday events, the organisational process itself, recordings of speakers inviting you to the event and so on. By doing so, you gain attention and get people excited about your event.
10. PROMOTE YOUR SPEAKERS/PERFORMERS
Create picture posts with the title of the event, the speakers’ or performers’ photos and thoughts. This will help visitors get to know them better and make them feel closer to them. Post this content on all your social networking accounts and encourage the speakers/performers to do the same. Reserve the more in-depth information and a longer description of the program and speakers/performers for the website. Having a website is crucial for any event because it is definitely viewed by anyone interested in purchasing tickets. Keep the page simple and practical so that visitors will be able to find all the information they need as quickly and easily as possible.
11. DEDICATE TIME TO ACTIVITIES DURING AND AFTER THE EVENT
The very implementation of the event will create attendees’ opinions. Just as entertaining and memorable content online before the event itself is important, so is the content at the event itself. Events bring people together. People need to feel relaxed and connected. Do not forget the purpose of the event and communicate and interact with your attendees as much as possible. When the event finishes, offer them the opportunity to complete a survey about it. This will give you feedback and ideas to make it better next time. At the end of the survey, ask for permission to post their comments, since they can greatly help your promotion of the event if they are positive. Keep in contact with your visitors by email throughout the year, but not with “spam” content. Instead, focus on relevant, instructive content that engages and excites them.
The most important thing is to keep the purpose of the event in mind. Always remember why you are creating it and then “infect” other people with your enthusiasm for the event.
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