CONTENT MARKETING

Nowadays, sales are no longer focused on the product or service itself as much as on sales through storytelling. That is exactly what content or inbound marketing is: a strategic approach to your company’s communication that focuses on delivering useful, relevant and consistent content. Content marketing is the cheapest and most effective method of traditional advertising, with a major impact on conversions.

Why do you need content marketing?

In the age of information overload, attention is drawn to those who stand out. It’s not enough for the content to be useful, it must also be interactive. It is important to tell the story of your product or service, not just offer a promotion. Research shows that the more a customer knows the story behind the product or service, the more likely they are to buy it.

Vsebinski marketing

How exactly will inbound marketing affect your brand?

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GREATER WEBSITE TRAFFIC

Greater interest in your brand. Customers searching for information increases traffic on your website, consequently increasing conversion rate and the number of potential purchases.
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LOWER COSTS

Since interest in your product is created through a good story, it is much more likely to become viral. This means that a good story will gain you more interest and excitement and your customers will help you tell the story, which means lower advertising costs and a higher level of trust.
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BUILDING TRUST

A good story can present a brand in a completely different light from what the consumers are used to. A personal, emotional or exciting story can stimulate consumers’ trust and brand loyalty.
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REPUTATION

By combining all of the above—communication of a good story, virality, trust, loyalty, emotions and inspiration—the brand’s consistency and consequently the reputation of the company increases in the eyes of the consumers.
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What does content marketing include?

Content marketing includes communication of the company on social networks, website search engine optimisation (SEO), PR news, online and native advertising, web presence, etc. In content marketing, we pay special attention to the preparation of a good communication strategy, which ensures that your message reaches the right people and offers added value to them.

Content marketing reduces advertising costs by 62%. 72% of advertisers think that highlighted content is more effective than advertising in printed media.

2 million blogs are published online every day

What does content marketing include?

Content marketing includes communication of the company on social networks, website search engine optimisation (SEO), PR news, online and native advertising, web presence, etc. In content marketing, we pay special attention to the preparation of a good communication strategy, which ensures that your message reaches the right people and offers added value to them.

Content marketing reduces advertising costs by 62%. 72% of advertisers think that highlighted content is more effective than advertising in printed media.

2 million blogs are published online every day

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What types of content marketing do we offer?

 

WRITING WEBSITE CONTENT

WRITING BLOGS AND ARTICLES

COMMUNICATION ON SOCIAL NETWORKS

PR NEWS

NATIVE ADVERTISING IN THE MEDIA

DIGITAL MANUALS, INFOGRAPHICS AND E-BOOKS

VIDEO CONTENT

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For us, content marketing is a four-step challenge:

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DETERMINATION OF STRATEGY

To create a good story, it is crucial to know the personality of your customers and learn about their habits. This helps us find the content they are interested in and attract their attention.
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CONTENT DEVELOPMENT

The content is prepared by content writers with experience in writing and storytelling. Unique and inspiring stories are our priority, regardless of the type of content.
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CONTENT DISTRIBUTION

Upon preparation of the content, we also arrange for distribution through various channels, whether it’s advertising in the media, PR articles, content on social networks or on websites. We will make sure that your content reaches the right people through the best channels.
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REPORTING

Only by reviewing efficiency can we estimate whether your brand communication was successful and where we can find opportunities for improvement.

Why choose us to tell your story?

FULL-SERVICE AGENCY

Within our agency, you will find talented content writers, advertisers and media space buyers. This means that we can be more efficient, coordinated and, above all, faster in our work.

MORE FOR YOUR MONEY

Content marketing work takes place within a harmonious team who know how to handle the business. Therefore, the higher quality work can be completed in a shorter time, which means lower costs for you.

SENSE OF STORYTELLING

In developing stories, we strive to be different, innovative and push the limits. Our goal is to create a relevant story that attracts and persuades.

OUR WORK

Feel the spring in the air
PARK CENTER LJUBLJANA
Feel the spring in the air
22 September, 2019 in  COMMUNICATION
Tropical Casali flamingo party
CASALI
Tropical Casali flamingo party
22 September, 2019 in  COMMUNICATION
Safer and healthier workplaces
EU-OSHA
Safer and healthier workplaces
22 September, 2019 in  COMMUNICATION
Zmajček Malček (Baby Dragon)
MALČEK
Zmajček Malček (Baby Dragon)
22 September, 2019 in  COMMUNICATION
Supernova Lifestyle
SUPERNOVA
Supernova Lifestyle
22 September, 2019 in  COMMUNICATION
Sweet pink Planica
MANNER
Sweet pink Planica
22 September, 2019 in  COMMUNICATION
I ride for you
LPP
I ride for you
22 September, 2019 in  COMMUNICATION

Do you believe that, together, we can create a story that will resonate with your audience for a long time? Contact us.

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