Public relations is more than just press conferences, press releases and appearances in times of crisis communication. Public relations is everything you plan to communicate and what you do not communicate. Our team of PR experts are always professional and ethical. In combination with creativity and experience, they will make sure that your company always has a positive reputation in the public domain.
Public relations is an intertwining of three types of content:
PAID AND UNPAID CONTENT
Paid content is all forms of paid media appearances (for example, PR articles and advertising), while unpaid content is usually interesting content published by the business itself.
User content is any content created by the users or followers, including gossip, rumours, social network posts, comments on forums, online ratings, etc.
This is all unpaid content you create yourself and have control over, such as posts on the company website, social networks, press conferences and other.