Corporate identity design in Slovenia

Corporate identity is the mirror of your company. It is the presentation of the company and your business through the elements you present to the public. When designing a corporate identity, we always aim to achieve three goals: that your corporate identity is different from the competition, that it makes your company easily and quickly recognisable, and that the graphic image conveys your reputation and topicality of your company.

What do we offer?

• We advise you on the arrangement of your new graphic image or on refreshing an existing one.

• Based on your wishes, goals and the vision, we create a corporate identity manual with the advised corporate identity design, including the colour scheme, fonts and shapes to promotional and other printed materials.

• In addition to creating your corporate identity, we also help with designing or refreshing your website, as well as business cards, brochures, and other corporate printed matter.

IZDELAVA CGP PODJETJA CELOSTNA GRAFIČNA PODOBA PODJETJA CGP PRIROČNIK

What does good corporate identity design mean?

RECOGNISABILITY

A unified graphic image enables greater corporate or brand recognisability. However, recognisability does happen by itself. It requires consistency across all areas, through each and every interaction.

CREDIBILITY AND RELIABILITY

Through a unified image of the company or brand across different channels, you will appear transparent, professional, credible and reliable.

CORPORATE OR BRAND IMAGE

The visual identity of the company itself is not the image of the company. Nevertheless, it is the element that sets the first impression, and we all know how important first impressions are.

Jeff Bezos

»A brand does not exist within a company or organization. Brands exist in the minds of consumers, representing a set of all impressions and interactions.«

How is a corporate identity designed?

RESEARCH ON THE COMPANY

Everything starts with the question of what message you want to reach with your key consumers and how you want your business to be seen. With the help of market research, public opinion about the company and industry, and an understanding of the identity of a company and their mission, we create your corporate identity, which is the face of your company.

CREATING A CONCEPT

Out of numerous ideas and suggestions, our team of creative people will extract the ones which best represent and embody your company or your product. Then, our designers will prepare a graphic image design, which we will upgrade to perfection together.

DESIGN

In the process of design, small inspirations often come to mind, which can help make the identity of your company different, fresh and unique. In designing your corporate identity, we always consider the current trends and use the latest tools.

FINAL PRODUCT

The final product is a perfected corporate identity representing your mission and your vision. The basis for it is always written in the corporate identity manual, which covers the rules of use and specifies the colour scheme, fonts, sizes, application and instructions for the preparation of printed matter.

What does a corporate identity manual include?

Graphic image is important regardless of the size of your business. The corporate identity manual makes it easier for you, your business partners and your employees, since it defines the basic graphic elements and visual rules that every person on your team should adhere to.

PRESENTATION OF THE BRAND

Presentation of the story and a review of the graphic image development: where you were, where you are now and what you are aiming for.

LOGO DESIGN

The logo is one of the most important elements of visual identity, and it is your company’s signature. Instructions for application and use on various materials are specified.

COLOUR SCHEME

The colours are the ones which emanate feelings, emotions and associations in people. The corporate identity manual clearly identifies which colours are used as part of the identity.

TYPOGRAPHY

Some companies buy a font, others develop their own. The manual focuses on examples of the use of typography in different situations.

COMMUNICATION TONE

The tone of communication defines your way of addressing your consumers. Will you use a serious and professional tone or rather a relaxed and fun one? Will you be extremely formal or friendly?

VISUAL ELEMENTS

How will the photographs, infographics and graphics appear in different media? Will you use your own copyrighted photos or buy them?

DOs AND DON'Ts

This part describes what you may and may not do within the framework of a visual identity.

Diane E. Moir

»Colour increases brand recognition by up to 80%.«

Why choose us to create your corporate identity design?

CREATIVITY

We do not set boundaries in design. Instead, we create solutions that will impress you, as well as your consumers.

EXPERIENCE

Our designers have actively working in the design field since the launch of Adobe’s products. In addition to knowing all the tricks of the trade, they also know the rules of good design.

IN STEP WITH THE TIMES

We regularly monitor current trends, innovations and accomplishments in the field of creative design, which also inspire us in the designing of our projects.

OUR WORK

See spring from a bird's-eye view

Feel the spring in the air

22 September, 2019 in

The image of mountain cottages and herbs captured on the packaging

In the heart of Slovenian mountains

22 September, 2019 in

Alpine corners and sold-out mugs

Alpine mugs for everyone

22 September, 2019 in

CORPORATE IDENTITY DESIGN