Ballantines app - Leave an impression

  • Client: Pernod Ricard Slovenija
  • Elements: creative design, graphic design, app
  • Description:

Vodik d. o. o. developed the Ballantines app, which encouraged user activity in an innovative way – by scanning the fingerprint the app discovers user’s character and later inserts his image into graphic representation of character. Every representation is then descriptively introduced: »Loyal to yourself«, »Simple, but rocking.«,… The user can later share his/her character through the use of social media and by that encourage others to use the app. The app represents a modern way of activating promotional and personal use, while also emphasizing the key message of Ballantines: »Leave an impression, but stay true to yourself.«