New red devil in play – Casillero Del Diablo
- Client: Pernod Ricard Slovenija
- Elements: graphic design, prizes, banner stand, sales stand, desk stand, posters, penguin pop-up stand
In May 2009 Concha y Toro signed a three-year sponsorship contract with Manchester United, an English soccer club nicknamed »Red Devils«, which also happens to be one of the most popular sports teams in the world. The goal of this newly formed alliance is increasing brand awareness, making an approach to new consumers and increasing brand loyalty of existing ones. By that also introducing the advertising story within the wining community. In connection with Manchester United, Casillero del Diablo designed a story »New red devil in play«, which was present in stores and developed through competitions and promotions.