Bottega Verde: Premium Natural Cosmetics from Tuscany
Client: Uniks d.o.o.
Services: Digital Marketing
Client: Uniks d.o.o.
Services: Digital Marketing
Bottega Verde is an Italian natural cosmetics brand originating from Tuscany. For decades, it has been developing products based on natural ingredients and innovative formulations. The brand has been present on the Slovenian market since 2013 and now operates seven stores across five Slovenian cities, offering customers a wide range of high-quality body care products.
Challenge
On the Slovenian market, Bottega Verde faced limited brand awareness and strong competition within the natural cosmetics segment.
Objective
Increase brand awareness, drive foot traffic to physical stores, attract new customers unfamiliar with the brand, and optimize digital advertising to boost sales and improve the performance of digital marketing campaigns in the Slovenian market.
Solution
We defined the client’s key customer personas and analyzed the needs and characteristics of target audiences who value high-quality natural cosmetics and tailored skincare solutions for different stages of life.
Based on these insights, we developed a digital marketing strategy that included user-generated content (UGC), social media communication across Instagram, Facebook, and TikTok, as well as clearly defined criteria for influencer selection.
We planned and executed targeted digital advertising campaigns with clearly defined sales objectives while optimizing the customer journey to improve conversion rates and overall campaign performance.
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