Atlas: Complete redesign of the website

Atlas Trading d.o.o

Brands:

Atlas, Gree, Thermia

Elements:

Website design and development

URL: atlas.si

Atlas Trading d.o.o. is a family-owned company with more than 30 years of experience in the distribution of heating and cooling equipment. Over the last decade, it has become one of the most competent partners in the field of heat pumps and air conditioning technology in Slovenia.

Today the company offers advanced solutions for heating, cooling and heat recovery that provide customers with maximum comfort, reliability and energy savings.

Challenge

To redesign the atlas.si website in terms of concept, content and design, and to highlight the key segments of air conditioning, heat pumps and related content in a clear and user-friendly way.

Weaving a web story

Concept and user experience

The challenge was to define a concept and user experience for an otherwise very large and complex website that would allow logical browsing and provide the shortest path to the desired content. In terms of content, the website is divided into five sections and a catalogue section, where all air conditioners and heat pumps are presented. We placed an intuitive module on the landing page that guides the user in a few steps to key information about heat pumps or air conditioners.

Weaving a web story

Design

The design of the site was based on the updated corporate identity. Due to the previously mentioned complexity of the website’s content, we tried to follow the principle of “less is more”.

digital playground

Content breakdown

The content is basically divided into two key sections linked to Atlas’ business and services: heat pumps and air conditioners. This is followed by a presentation of the company and the device brands represented. An additional section is dedicated to the company’s external partners and support for users and partners. Finally, special attention was paid to the online catalogue of heating and cooling devices.