Design
Supernova: SuperStyle magazine
Creative design and graphic design of the magazine, editing.
Design
GOST: A complete visual identity refresh for the future
Client:
GO-ST d.o.o.
Deliverables:
Creative concept, corporate identity, brand guidelines
Client:
GO-ST d.o.o.
Deliverables:
Creative concept, corporate identity, brand guidelines
GOST is synonymous with premium hospitality equipment and innovative industry solutions. As a modern, specialized company with decades of experience in the HORECA segment, it focuses on the design, sales, servicing, and production of professional hospitality equipment. Its legacy is rooted in family values and a comprehensive approach that provides exceptional support to both public and private sector clients.
Challenge:
Modernizing the identity without losing recognition
GOST is an established brand with a rich history and strong market presence. The challenge of the rebrand was to refresh the visual identity and make it feel more contemporary without losing the brand’s recognizable character.
The company needed a visual language that would work consistently across all communication channels while remaining flexible enough for a wide range of applications.
Success lies in collaboration
In close collaboration with GOST, we carried out a complete brand refresh focused on modernizing the corporate identity and strengthening market recognition. The project included several key phases:
1. Inventory and analysis
We began with a detailed analysis of the company’s existing position and competitive landscape. This in-depth research created the foundation for new concepts that reflected GOST’s values and long-term vision.
2. Creative concept development
Based on the insights gathered, we developed two redesigned logo concepts. Both proposals focused on evolving the company’s visual identity while respecting contemporary design trends and preserving brand recognition.
Recognizable, yet refreshed visual identity
The renewed corporate identity is based on a modern, minimalist design language that reflects the company’s core values. Key elements of the redesign include:
- Updated logo – preserving the recognizable form while improving typography and color balance for better readability and visual consistency.
- Defined color palette – a dominant black-and-white foundation enhanced with red accents creates an elegant and professional appearance.
- New typography – the combination of Config Condensed for headlines and Plus Jakarta Sans for body copy delivers a refined and contemporary look.
- Operational materials – business cards, letterheads, email signatures, packaging, and additional communication materials were designed in line with the new identity.
- Vehicle and office branding – a complete visual alignment of company vehicles and business spaces with the refreshed brand identity.
Brand guidelines
To ensure consistent application of the new logo and visual identity, we prepared comprehensive PDF brand guidelines containing clear instructions for the correct use of all visual elements. This ensures a unified brand presence across every communication platform.
Operational materials
As part of the rebrand, we designed a range of operational materials including business cards, envelopes, notebooks, letterheads, email signatures, and PowerPoint templates.
Each element was carefully crafted in accordance with the new corporate identity, contributing to a professional and cohesive brand image.
Catalogue design
We created the creative concept for the catalogue cover and five typical catalogue pages presenting GOST’s extensive product offering.
The modern and visually engaging catalogue design enables more effective presentation of products and services while improving communication with clients.
Vehicle and office branding
We designed graphics for both interior and exterior company spaces and developed a complete branding system for GOST’s business premises.
This included signage for buildings, vehicles, and additional branded surfaces, all contributing to stronger public visibility and recognition of the GOST brand.
Result: stronger recognition and a unified visual identity
The refreshed corporate identity gave GOST a modern, consistent, and elevated visual presence that continues to strengthen trust among existing partners while attracting new clients.
The new identity reflects the company’s stability, quality, and innovative mindset, while also adapting seamlessly to contemporary design trends and digital formats.
The rebrand was not merely a visual update, but a strategic step toward reinforcing the brand’s market position and creating a strong identity that will support GOST well into the future.
