Digital advertising
CLARUS: You need to go to Clarus!
Creative concept, campaign strategy, graphic design, campaign content development, copywriting, print materials, media collaboration
Digital advertising
INSTAX: Authentic moments that last
Client:
Fujifilm Slovenija d.o.o.
Brand:
Instax
Deliverables:
Social media management, influencer marketing, giveaways
Client:
Fujifilm Slovenija d.o.o.
Brand:
Instax
Deliverables:
Social media management, influencer marketing, giveaways
Fujifilm Slovenija d.o.o. is the official distributor of the Instax brand for Slovenia and Croatia. The company manages the distribution, promotion, and communication of instant cameras, printers, and films that bring authentic moments and tangible memories into everyday life.
Challenge:
How do you preserve the magic of analog in a world moving at full speed?
Instax cameras offer something today’s digital experience cannot fully recreate: the magic of a moment developing right in your hands.
That is why we took over the social media management for Instax Slovenia and Croatia — creating a space where authentic memories can come to life even in the digital world.
Our challenge was clear: develop long-term communication that preserves the spirit of the brand, activates the community, and strengthens Instax awareness among younger audiences across both the Slovenian and Croatian markets.
Approach
The excitement of watching a memory appear before your eyes cannot be staged. It is genuine.
That is why every story, post, and giveaway is created with the people who already carry Instax with them in mind — on trips, picnics, in school bags, and travel backpacks.
We create content the same way we would for ourselves: with emotion, joy, and a love for moments worth keeping.
Social media strategy
We established a unified yet locally adapted brand voice across Facebook and Instagram.
The content strategy focuses on lifestyle moments, creative ways to use Instax products, and community engagement through the hashtag #instaxmoment.
Localizing the slogan
Instax’s message goes beyond language — but every market needs its own tone of voice.
We adapted the global slogan “don’t just take, give.” into a localized version that feels natural and emotionally resonant for the regional audience:
“Don’t just capture it. Share it.”
The goal was not simply to translate the words, but to preserve the core idea of the brand: photography as a gift meant to be shared with others.
Content creation and management
All content is created around everyday opportunities for “printing memories” — from trips and gatherings with friends to romantic evenings and holidays.
Through our posts, we encourage creativity, spontaneity, and above all, an emotional connection with the product.
Influencer activations and giveaways
We collaborate with creators who genuinely live the Instax lifestyle — not just promote it.
Together, we organize original giveaways where memories always take center stage, rather than the products themselves.
It is important to us that the content never feels like advertising, but instead like part of something beautiful, authentic, and worth sharing.
Results
- Organic reach more than doubled within the first month.
- Influencer giveaways brought in thousands of new followers, confirming the value of collaborating with the right creators.
- Users regularly engage by sharing their own Instax stories and tagging the brand, reflecting the growth of a genuine community.
Why it works
As a team, we know how special it feels when a photo slowly develops in your hands. We know the joy of putting together albums with friends and the feeling of turning fleeting moments into something tangible.
That is why we create communication that speaks directly to emotions — not to a sales pitch.
A favorite moment?
It is difficult to choose just one, because every giveaway brings joy to someone discovering Instax in a truly personal way.
One particular story from a giveaway winner stayed with us:
“I never thought such a ‘small camera’ would become something I take everywhere with me. Now I’m creating my own summer diary with Instax!”
That is exactly why we do this. It is never just about the prizes — it is about creating moments that find a lasting place in people’s lives.
