Event management
Endress+Hauser Slovenia: 30th anniversary event
Event organization and production, creative concept, graphic design, copywriting
Event management
LEXUS: Launch of the new LBX model
Client:
Toyota Adria d.o.o.
Brand:
Lexus
Deliverables:
Event organization and production, creative concept, graphic design, PR, video production, web application development, digital advertising, copywriting
Client:
Toyota Adria d.o.o.
Brand:
Lexus
Deliverables:
Event organization and production, creative concept, graphic design, PR, video production, web application development, digital advertising, copywriting
Toyota Adria d.o.o. is part of the global Toyota family and has operated as the general importer and distributor of Toyota vehicles in the region since 1998, covering Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, North Macedonia, and Kosovo.
In addition to Toyota, the company also represents the premium brand Lexus, known for combining exceptional quality, advanced technology, elegant design, and an outstanding driving experience.
Challenge
The goal was to identify a compelling local story for the new Lexus LBX and adapt it for the pan-European campaign “Everyday extraordinary.”
At the same time, we aimed to create an unforgettable launch event that would leave a lasting impression on guests by connecting emotional experiences with the advanced technological sophistication of Lexus vehicles.
The launch also needed to be supported by a digital campaign capable of inspiring audiences to experience driving a Lexus for themselves.
Localization for the Slovenian market
The slogan “Everyday extraordinary” was localized into the emotionally driven message:
“Extraordinary every day.”
The adaptation highlighted the uniqueness of the new Lexus LBX and the unforgettable driving experience it delivers in everyday life.
The slogan became a consistent communication thread across all promotional materials, advertising campaigns, and digital platforms, ensuring a strong and unified brand message tailored to the Slovenian market.
A moment of extraordinary: the Lexus LBX launch event
For the launch of the new Lexus LBX, we created an experience designed to deepen the emotional perception of driving.
We understood that every individual experiences “extraordinary” in their own way, so we sought to reflect this diversity throughout the event itself.
Through a carefully selected visual and emotional dynamic — red symbolizing passion and energy, green representing comfort and relaxation, and orange expressing curiosity and innovation — we highlighted the key attributes of the vehicle.
Timeless elegance
The venue design featured subtle decor and refined styling that elegantly expressed the brand’s values: sensual sophistication, youthful individuality, colorful femininity, and confidence.
Every element — from the food and beverage selection to the music program, innovative serving concepts, presentation videos, supporting print materials, and spatial design — contributed to a unique and immersive experience tailored to different interpretations of “extraordinary.”
Personalized test drives
At the event, guests participated in a unique activation through a specially designed web application. Each attendee entered their name into the platform, and the letters of their name generated a personalized journey featuring activities, cultural and natural landmarks, restaurant recommendations, and accommodation suggestions across Slovenia.
Our goal was to go beyond a standard vehicle test drive and create a fully customized experience that reflected the individual preferences of every participant.
Each name became the key to a unique driving journey. Guests received personalized destination and experience recommendations, while three selected winners earned the opportunity for a personalized weekend test drive with the new LBX, based on the results generated during the event experience.
A multi-layered approach
Our communication strategy for the LBX campaign relied on a multi-channel digital approach across social media and other online platforms.
We designed a structured sales funnel covering all phases of the customer journey — from awareness and engagement to test drives and advanced digital advertising formats.
This approach enabled us to effectively address different target audiences through carefully tailored communication.
Content segments were strategically developed to emphasize the vehicle’s key advantages, capturing attention while strengthening awareness of the LBX model.
The web application “The world of extraordinary LBX driving” further amplified engagement by offering visitors a personalized experience and strengthening interaction with the brand throughout the campaign.
