PAUL HARTMANN: Delivering 360° Marketing & Digital Support Across the Adriatic Region
Client: PAUL HARTMANN Adriatic d.o.o., PAUL HARTMANN d.o.o.
Services: 360° Marketing Support, Digital Marketing, Website Development, Social Media Management, Performance Marketing, Content Creation, POS Materials
Client: PAUL HARTMANN Adriatic d.o.o., PAUL HARTMANN d.o.o.
Services: 360° Marketing Support, Digital Marketing, Website Development, Social Media Management, Performance Marketing, Content Creation, POS Materials
PAUL HARTMANN is part of the global PAUL HARTMANN AG Group, one of Europe’s leading providers of medical and healthcare solutions. Operating in the Adriatic region since 2002, the company markets HARTMANN products and represents the Dansac brand for stoma care. Its portfolio includes professional solutions for wound care, incontinence management, diagnostics, infection prevention, and personal protective equipment.
As a long-term strategic partner, we provide comprehensive marketing and digital support, helping the brand maintain a consistent presence across all customer touchpoints while strengthening its position in both the Slovenian and Croatian markets.
A Fully Integrated Marketing Partnership
Our collaboration extends across the entire marketing ecosystem—from strategic planning and campaign execution to the production of promotional materials and the day-to-day management of digital channels.
We develop marketing assets for both print and digital media, manage social media communication, create engaging content, and plan, execute, and continuously optimize Google Ads and Meta Ads campaigns. This integrated approach ensures consistent messaging, stronger brand visibility, and measurable marketing performance.
Managing a Strong Digital Presence
For both Slovenia and Croatia, we oversee PAUL HARTMANN’s digital communication strategy, ensuring every channel delivers valuable, relevant, and engaging content.
Our responsibilities include:
• Social media strategy and content creation
• Community management and customer engagement
• Digital advertising campaigns
• Email marketing
• Blog content planning and production
By maintaining an active and consistent digital presence, we help the brand build trust, educate its audiences, and strengthen long-term customer relationships.
Developing a Digital Platform That Goes Beyond E-Commerce
We designed and developed the Hartmann Plus website and continue to provide ongoing technical maintenance, administration, and content updates.
Rather than functioning as a conventional corporate website, the platform combines the capabilities of an online store with an educational resource center. Visitors can explore expert advice, learn about healthcare solutions, and request complimentary samples for incontinence and stoma care products.
A key element of the project was integrating the website with the Slovenian Health Insurance Institute (ZZZS) and the Croatian Health Insurance Fund (HZZO). This allows users to place orders based on medical prescriptions while receiving clear guidance throughout the reimbursement and ordering process—making access to healthcare products simpler and more user-friendly.
Supporting Successful Product Launches
Launching a new healthcare product requires more than introducing it to the market—it requires a compelling story and a consistent communication strategy.
For every product launch, we adapt and develop promotional materials tailored to specific audiences and communication channels. From campaign messaging to visual assets, we ensure that every touchpoint effectively communicates the product’s value and supports successful market adoption.
Creating Effective Point-of-Sale Experiences
Retail environments remain one of the most influential moments in the customer journey. We design and produce a wide range of point-of-sale (POS) materials that combine visual impact with clear product communication.
From initial concepts and technical drawings to mock-ups and final production, every element is carefully developed to attract attention, communicate product benefits, and enhance the customer experience at the point of purchase.
Supporting Professional Events and Brand Experiences
Healthcare professionals expect credibility, clarity, and consistency. We help PAUL HARTMANN deliver exactly that through professionally designed exhibition and event materials.
From exhibition stands and branded environments to promotional materials and communication assets, we create cohesive brand experiences that reflect the company’s identity, communicate its expertise, and engage visitors at conferences, trade fairs, and professional events.
Results
Through our ongoing partnership, PAUL HARTMANN benefits from a unified marketing approach that combines strategic thinking, creative execution, and digital expertise. By managing every aspect of the brand’s communication—from digital campaigns and website management to product launches and event support—we help ensure a consistent customer experience, stronger brand recognition, and sustained growth across the Adriatic markets.
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