Sanolabor: Health Is the Greatest Reward
Client:
Sanolabor
Deliverables:
Creative concept, POS materials, social media ads, TV crawl, radio advertisement
Client:
Sanolabor
Deliverables:
Creative concept, POS materials, social media ads, TV crawl, radio advertisement
Sanolabor is a leading network of specialized retail stores offering a wide selection of high-quality dietary supplements and other products that support a healthy and vital lifestyle, including natural cosmetics, teas, superfoods, medical devices, and personal care products.
Challenge:
How can we drive more visits to Sanolabor stores and increase in-store purchases while simultaneously promoting a healthy lifestyle and healthy habits among the target customer group? Although previous prize promotions had been successful, we wanted to offer the audience a fresh and engaging way to participate.
Solution
The solution involved organizing a prize promotion in which customers received instant-win scratch cards with their purchases at Sanolabor stores. These cards provided immediate gratification and encouraged repeated participation. In addition to ensuring that every scratch card was a winner, we introduced an extra incentive: customers received an additional scratch card when purchasing selected brands available in Sanolabor stores.
This strengthened collaboration between Sanolabor and the participating brands while further encouraging the purchase of those products. Customers could check their scratch cards directly at the checkout, creating a simple and enjoyable experience. This combination of solutions contributed to increased store traffic and strengthened the relationship between Sanolabor, its customers, and the brands available in-store.
Communication Campaign and Creative Concept
For the campaign slogan, we chose “Health Is the Greatest Reward” — a warm, memorable message that highlights the target audience’s strongest motivator: health, combined with the excitement of a prize promotion. Through this message, we also wanted to emphasize Sanolabor’s mission of caring for people’s health by providing support and expert advice.
The foundations of Sanolabor’s operations include creating new opportunities for growth and development in the fields of health, science, and industry, both in Slovenia and across the wider region. Their competitive advantage is built on professional expertise, extensive experience, market knowledge, a strong sense of responsibility, and a clear vision.
Visual Appeal
Using Sanolabor’s brand colors together with autumn-inspired tones, we highlighted the key information about the prize promotion and focused on a smiling woman, representing the stores’ primary target audience. Holding a scratch card in her hand, she conveys excitement and anticipation while inviting store visitors to participate.
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