CLIENT: Ljubljanske mlekarne
BRAND NAME: Planica
ELEMENTS: creative design of the prize game, slogan, graphic design of POS material
YEAR OF IMPLENETATION: 2019
The inspiration behind the creative design was a spoon sticking out of sweet Planica ice cream, the hot sand into which we lazily draw lines and the joy of a family. That was why for the design of materials for the Planica ice cream prize game, we toyed with the concept of family fun on the beach.
Family happening on the beach
The visuals and the slogan “A spoon of sweetness for happy cheeks” clearly communicates the gifts that consumers receive when they buy a set of four teaspoons or a bath towel. In the creative design, we chose a playful image of a family creating sand sculptures on the beach and enjoying a tub of Planica family ice cream.
We prepared the entire communication at the point of sale with wobblers, posters and totems.
The Planica activity – ‘A spoon of sweetness for happy cheeks’ exceeded our expectations. Great weather contributed to this fact and certainly also the imaginative creative design.
Darja Čad, Trade Marketing Assistant, Ljubljanske mlekarne