CLIENT: Ljubljanske mlekarne
BRAND NAME: Alpsko
ELEMENTS: creative design of the prize game, slogan, graphic design of POS material, creative design of the impressive additional exposure
YEAR OF IMPLEMENTATION: 2018
By organising the visual communication of a point-collecting scheme run by Alpsko, we helped them sell out of all their mugs.
We prepared communications for the Ljubljanske mlekarne loyalty program, as well as the communication for Alpsko’s new “Whole and Creamy” product line.
We clearly communicated the mechanics of the scheme with the slogan “Collect points for Alpine mugs” and oriented it directly to Alpsko’s consumers, thus including them in the activity itself. The creative design of the materials followed the concept of mugs in an alpine environment. The scheme was designed to encourage consumers to collect points from the Alpsko “Whole and Creamy” product line. For a certain number of collected points, they received a gift: a small mug, a tall mug or a bowl.
Alpine corners and sold-out mugs
We prepared the entire visual communication for the point of sale, including wobblers, dividers, floor stickers, a totem and the design of additional exposure in the form of Alpine corners. The gifts ran out before the end of the scheme.
The activity ‘Collect points for Alpine mugs’ was very successful, since the mugs ran out before its conclusion.
Alenka Bernetič, Head of Trade Marketing, Ljubljanske mlekarne.