References
Event management

Merck: Always curious

Merck Slovenia and Croatia

Client:

Merck

Elements:

creative design, organisation and execution of the event, graphic design

Event management_merck

Client:

Merck

Elements:

creative design, organisation and execution of the event, graphic design

Merck is an international science and technology company that discovers and develops unique knowledge in healthcare and new products in chemistry and biopharmaceuticals. The company has been committed to discovering different ways to improve the lives of others for 350 years.

Challenge

On the occasion of Merck’s 350th anniversary, we organised a festive celebration for their employees and business partners at Fužine Castle in Slovenia and at the Mimara Museum in Croatia.

event management_Merck
Implementing and intertwining

Starting point for the creative design

For the creative design, we took inspiration from Merck’s model of the four dimensions of curiosity, which was developed in cooperation with American Professor Todd Kashdan, a leading expert on the psychology of well-being, curiosity, mental flexibility, and social relationships. According to his research and thesis, curiosity consists of the desire to explore, openness to other ideas, resistance to stress and creativity in problem-solving.

Implementing and intertwining

Central story of the event – curiosity

At the event, we piqued the curiosity of the attendees with a mysterious wall, where they could peek through a slot to see what was hidden inside, ring a bell and wait to see what happened. At the end, they reached into the mysterious slot and received a surprise.

The presenter then led the assembled guests through four dimensions of curiosity, as curiosity has always been and shall remain a key driving force of Merck’s progress and development.

The first dimension is creativity, which is certainly characteristic of the founder of the Merck family business, Friedrich Jacob Merck, who joined the guests (played by actor Matjaž Marinč) and took them on a journey through the company’s rich history, which dates back to 1668.

The second dimension of curiosity, resistance to stress, was portrayed by a dancer.

A guest singer presented the third dimension of curiosity, which is openness.

The fourth dimension of curiosity, the desire to explore, was introduced to the guests through a culinary experience where they tasted and explored unusual food combinations prepared by a catering company.

Client testimonial

In cooperation with Vodik, we have successfully held some excellent events, both internal and those intended for our customers.
At Vodik, they are always full of good ideas, responsive and reliable, and I can say that my cooperation with them has been correct and successful!

Helena Janežič
Head of the Oncology business unit, Merck
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