Feel the spring in the air

PARK CENTER LJUBLJANA

CLIENT: CUP II

BRAND NAME: Park Center Ljubljana

ELEMENTS: creative design, outside advertising, graphic design, text writing, radio advertisement, social network advertising

YEAR OF IMPLEMENTATION: 2019

With the spring campaign for the Park Center Ljubljana shopping centre, we wanted shoppers to feel that spring is in the air.

See spring from a bird’s-eye view

We wanted to share our experience of the colourful Park Center, the scent of spring flowers, and create a feeling of playfulness with other people through this poster campaign, as well as entice them to visit the Park Center and experience spring for themselves. While observing, we became interested in what spring looks like from the air, so we offered Park Center visitors the chance to enter a sweepstakes to win a drone. The competition took place at Park Center and on their Facebook page.

Fragrant flowers create an inviting atmosphere at Park Center

Shopping centre visitors could literally smell spring in the air as the store entrances were decorated with fragrant flowers, and passers-by in downtown Ljubljana could also smell the spring on our posters in the form of our innovative floral-scented paper.

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The campaign was designed to enable Park Center visitors to experience spring with their senses: see it, smell it and feel it, so they could truly feel the spring atmosphere that was present all around them.

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