let it be unique for yourself and yet identifiable for others.«
WHY IS IT IMPORTANT TO FOCUS ALSO ON DESIGN AND EXTERIOR LOOKS?
The answer is simple at first, but doing this in reality is more complex. In fact, companies usually don’t spend enough time answering questions like this. People are extremely visual beings and see the world mainly and most efficiently through the use of sight.
»Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through reading words, but by reading images.« said Paul Martin Lester in the year of 2013. He is a renowned professor of communication studies, author of many books and a specialist in the field of visual communications.
The first interaction with a customer is the exterior image of a company, it could be a logo, webpage, advertisement, packaging ect. This interaction happens before a customer even gets the chance to speak to one of the company’s employees. Therefore, a subconscious opinion is already formed in the mind of our customers, before we even interact with them.
We understand this at Vodik, therefore we give extra attention to visual communications. We help companies find their visual identity and consequently build added value in the eyes of customers.
Visual communications take a lot of thinking and knowledge, that’s why at Vodik, we do this process systematically and goal-oriented. It all starts with identification of key customers, for whom we then adjust the communication strategy, with the goal of achieving optimal results. During the design process a lot of companies forget about the sales aspect – the messages are nicely designed, but aren’t sales-oriented. Our goal is to lift sales numbers, rise the level of the brand and bring it closer to the final consumer.
Our team experts takes care of graphic design of:
It’s never too late to pay attention to strategies of visual communications. Stand out from the crowd!