Event management
20 years of HARTMANN in Slovenia
Creative design and implementation of the event, graphic design, PR, video.
References
Event management
Merck: Always curious
Merck Slovenia and Croatia
Client:
Merck
Elements:
creative design, organisation and execution of the event, graphic design
Merck is an international science and technology company that discovers and develops unique knowledge in healthcare and new products in chemistry and biopharmaceuticals. The company has been committed to discovering different ways to improve the lives of others for 350 years.
Challenge
On the occasion of Merck’s 350th anniversary, we organised a festive celebration for their employees and business partners at Fužine Castle in Slovenia and at the Mimara Museum in Croatia.
Implementing and intertwining
Starting point for the creative design
For the creative design, we took inspiration from Merck’s model of the four dimensions of curiosity, which was developed in cooperation with American Professor Todd Kashdan, a leading expert on the psychology of well-being, curiosity, mental flexibility, and social relationships. According to his research and thesis, curiosity consists of the desire to explore, openness to other ideas, resistance to stress and creativity in problem-solving.
Implementing and intertwining
Central story of the event – curiosity
At the event, we piqued the curiosity of the attendees with a mysterious wall, where they could peek through a slot to see what was hidden inside, ring a bell and wait to see what happened. At the end, they reached into the mysterious slot and received a surprise.
The presenter then led the assembled guests through four dimensions of curiosity, as curiosity has always been and shall remain a key driving force of Merck’s progress and development.
The first dimension is creativity, which is certainly characteristic of the founder of the Merck family business, Friedrich Jacob Merck, who joined the guests (played by actor Matjaž Marinč) and took them on a journey through the company’s rich history, which dates back to 1668.
The second dimension of curiosity, resistance to stress, was portrayed by a dancer.
A guest singer presented the third dimension of curiosity, which is openness.
The fourth dimension of curiosity, the desire to explore, was introduced to the guests through a culinary experience where they tasted and explored unusual food combinations prepared by a catering company.
