JHL: Creating a 360-degree reality

Javni holding Ljubljana


Javni holding Ljubljana and the public corporations Energetika Ljubljana, Ljubljanski potniški promet, JP Vodovod-Kanalizacija Snaga, Žale and Ljubljanska parkirišča in tržnice


VR video, PR, creative design, copywriting.

organisation of the event

Javni holding Ljubljana combines and strategically manages five public corporations operating within the City of Ljubljana. Sustainability, awareness-raising and responsible behaviour towards natural resources are the basic guiding principles of the holding and the associated public corporations in all decision-making. JHL is particularly focused on education and awareness-raising about having a responsible attitude to the environment among young people. Environmental friendliness is the common denominator of all services and projects managed by the public corporations.


How to present to young people in an interesting way our shared responsibility to create reality and thus encourage them to participate in preserving a high-quality living environment.

VR video_event management_Vodik
Attitude and responsibility

Try the Unreal, Experience the Real

What would Ljubljana look like if nobody took care of it? How would you feel if you were walking down the streets of our capital that were full of garbage? All these questions guided us in developing the creative concept and we came up with the idea of using advanced VR technology with VR goggles to present the issues to young people.

Attitude and responsibility

360° virtual reality video

The video provides viewers with an unseen and unlived experience. Through the VR goggles, participants are taken on a journey through the streets of Ljubljana, where they see and experience the high-quality environment this place is now that it is taken care of by public corporations and everyone who lives, works or visits here. However, they also see how it would look if nobody took care of the environment. By watching the video, the viewer first experiences the uncomfortable unreality and then the beautiful reality.

The 360° VR video Ustvarjamo resničnost (We Create Reality) was undoubtedly the main attraction for young people at the Nature-Health fair.

Implementing and intertwining

Nature-Health fair

Within the framework of the annual traditional Nature-Health fair, we design and carry out a presentation of Javni holding Ljubljana and the five public corporations within JHL. Every year, the presentation is specially designed and includes a children’s corner, where educational workshops and didactic games for the youngest are held. We also presented a 360° VR video, which was the main attraction of our booth.

Implementing and intertwining

Client testimonial

At Javni holding Ljubljana and its related public corporations, we pay a lot of attention to raising awareness. With the Vodik agency, we found a way to bring awareness of the importance of action for the environment to young people. We carried out an educational and experiential project using innovative technology. We recorded a 360° VR video, which is well received at all events. Viewers are excited about the message in an innovative way.

Justina Simčič
Public Relations, JHL
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