Communication campaign, PR, graphic design, direct marketing.
Supernova: SuperStyle magazine
Supernova, d. o. o., Supernova Ljubljana
creative design, graphic design, editing
The Supernova Group is a Graz-based international company focused on the development and management of commercial real estate in Austria, Croatia and Slovenia, where they operate 14 business and shopping centres. Supernova’s flagship in Slovenia, Supernova Rudnik, became one of the largest and most modern shopping centres in Slovenia in 2022.
To design a periodical lifestyle magazine of the highest quality, which will promote the offer of the stores in the Supernova Ljubljana shopping centres. The aim of the magazine is to present the current fashion, culinary and leisure trends to the reader, thus providing an insight into the current offer of Supernova stores. Its design must reflect the corporate identity of the Supernova brand.
Since the very beginning of Supernova in Ljubljana, we have been creating the SuperStyle magazine, which is currently published four times a year with a circulation of 200,000 copies and is distributed to households all over Slovenia and is available to visitors in all 14 Supernova shopping centres.
The magazine’s content and design is regularly updated in line with the current fashion trends and guidelines and the demands of its readers, who can thus always enjoy the diverse and attractive content of the current Supernova offering.
Fashion Story and famous faces
The indispensable and popular Modna zgodba (Fashion Story) section showcases the latest fashion trends and accessories by Supernova’s providers. Over the years, many famous faces from the Slovenian influencer scene have appeared on the magazine’s covers, many of whom remain loyal customers of Supernova to this day.
Our cooperation with Vodik dates back to the very beginning of their activity, in 2009. The Lifestyle magazine is a project that we developed together with Vodik and we are extremely proud of it. We update the magazine and follow fashion trends, as we want to offer only the best to Supernova visitors. Our long-term cooperation means only one thing – that Vodik is a partner we can rely on, as they always help us find the best solutions.