Communication
Žito: To the taste of the mind and the heart
Creative design and execution of the campaign, digital advertising, POS materials.
References
Communication
LPP: I ride for you
LPP
Client:
Ljubljanski potniški promet, d. o. o.
Elements:
online video, social networks, posters, bus screens, copywriting, creative design, graphic design
Client:
Ljubljanski potniški promet, d. o. o.
Elements:
online video, social networks, posters, bus screens, copywriting, creative design, graphic design
Ljubljanski potniški promet d.o.o. provides safe, reliable and uninterrupted public transport throughout the City of Ljubljana and its 16 suburban municipalities.
The company’s goal is to make the bus the best alternative to the car, thus removing cars from urban environments and ensuring a healthy environment for future generations and efficient mobility.
Challenge
LPP primarily wanted to present the idea of bus driving as a career to young people in a “cool” way, thereby improving the reputation of the career itself and also attracting them as potential co-workers. To achieve this, we came up with a creative concept with a slight difference.
Slogan and communication
For the campaign, we also created the slogan “I ride for you”, as well as the creative materials for communication on social networks and bus screens.
Promotional video
We made the video with actor Goran Hrvaćanin starring as Boštjan, the bus driver. Who could be better suited for this role than Goran? In the eyes of young people, he is a real “badass” as he is the creator of many humorous video hits, including the feature film Pr’ Hostar. Even in his role as a bus driver, he remained true to himself and brought his humour to the set, which was heavily utilised in the video! He presented what the job offers, its benefits and why being a bus driver is a “cool” job.
The video received a great deal of positive feedback on social networks. The project was a great success, as LPP attracted more co-workers than it expected.
