Creative design and graphic design of the magazine, editing.
1001 cvet tea: Refreshing tastes of summer
Podravka, d. d., Žito, d. o. o.
creative design, graphic design, copywriting, online and print advertisements, stands
With its portfolio of brands, Žito is one of the leading Slovenian companies in the food industry. The company boasts a number of renowned brands, including 1001 cvet teas. The range consists of many popular products that customers have trusted for more than seven decades. Žito has been developing them over the years based on tradition and the extensive knowledge of its employees.
The client wanted to refresh the appearance of the packaging of the 1001 CVET COOL T teas. They wanted to change the background colour and visually emphasise the flavour more, and we also needed to design a promotional campaign to highlight the natural composition of the tea and to present the refreshed packaging.
Summer, heat, nature, cooling in the shade with a refreshing cold drink… that is where we got the inspiration for the design of the COOL T tea packaging.
Although these are cold brew teas, we nevertheless wanted to make sure the packaging itself did not appear too cold. For the background colour, we decided on a more intense shade of blue. The composition of herbs and fruits was redesigned to further enhance the flavour of the individual tea. In designing, we also tried to fit the teas within the refreshed line. In addition to refreshing the image of two flavours, we also designed the packaging for a new flavour: Green Tea & Verbena.
Online and print advertisements and promotional materials
In line with the packaging, we designed online and printed advertisements with the new slogan “Refresh your summer with a glass of nature”, which communicates that on hot summer days, you can cool down with COOL T teas, all of which only contain natural ingredients and no added sugar. We also prepared the promotional materials, which included glasses, T-shirts and sales stands.