CLIENT: Lekarna Ljubljana
BRAND NAME: Malček
ELEMENTS: creative design, graphic design, illustration, online and print advertisements, video, POS material, text writing
YEAR OF IMPLEMENTATION: 2017
Zmajček Malček (Dragon Baby) is a long-standing brand name owned by Lekarne Ljubljana, who create products for our families’ youngest members. Nevertheless, the time has come to slightly refresh the Dragon Baby image.
Redesigned new image
We redesigned the character of the baby dragon and presented it in a new, cute way. Along with this, we redesigned the packaging of the baby product line. The Malček product line includes everything our youngest family members need. Therefore, we designed a baby poncho, a cup, a soft toy in the shape of a dragon, a towel, a mind games booklet, advertisements, posters and an online video demonstrating baby massage.
Zmajček Malček čofne v lužo (Baby Dragon falls into a puddle)
For Malček, we also prepared a copyrighted children’s picture book Zmajček Malček čofne v lužo, which features the adventures of Dragon Baby and his friends.