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8 reasons why Google Analytics is a top tool for web analytics
Google Analytics is a free service that can help you get the most value from your business website. It certainly takes time to become familiar with the platform and get it right, but if you start with Google Analytics basics, you can slowly build your knowledge. This is well worth the time invested because the insights you obtain from the Google Analytics tool can help improve your marketing and better your understanding of your target audience, which will ultimately help you gain more customers. Below you can read why Google Analytics is a great idea for your business and what benefits it offers that make the platform worth the investment of your time.
1. NO COST!
The first and most obvious reason to use Google Analytics is that it is completely free. You do not have to buy it, order it, or provide your credit card information. All you need is a Gmail account and the ability to install the tracking code on your website and you are ready to take off.
2. DATA VISUALISATION FOR VISUAL TYPES
Data is only useful if you can make sense of it. The data visualisation provided by Google Analytics is, therefore, another reason for using it. This platform presents data in various formats: lists, charts, graphs, pie charts, spreadsheets and more. These allow you to see how your website is doing. With sufficient knowledge, you can create a control panel to display the metrics that are most relevant for your business goals.
3. REPORTING ON GATHERED DATA
While data visualisation allows you to make sense of the data, reporting gives you the ability to reach specific realisations and conclusions through data visualisation. By comparing metrics in your data, you can get additional insights and identify causes and correlations—just another reason why Google Analytics can benefit your business.
With the reporting capability of the platform, you can collect, present and compare any data set or data set combination. You can also create a report on content relevance, traffic sources, traffic volume, date ranges, campaign conversion, etc. With Google Analytics, you can make data-driven decisions and share supporting information with others.
The fourth reason why Google Analytics is useful is that the data is always up to date and in real time. This means you can generate reports, compare metrics and check performance on any timeframe you want, whether that is hourly, daily, monthly or annually. This allows you to relate traffic changes to your advertising campaigns, understand specific trends according to the timeframes chosen and prepare reports based on the reporting periods of your business. You can also become more familiar with time highlights for your target audience, which show the points in the week, month or year that particular pages, SEM campaigns or blog posts attract the most interest.
5. IMMEDIATELY ACCESSIBLE USER DEMOGRAPHICS, INTERESTS AND BEHAVIOUR
Google Analytics also benefits your business by giving you a better insight into the people visiting your site. It can collect visitor demographics, such as age, gender and location. This information can help you determine who to target in your campaigns, as well as how to write an advertisement that would have a greater impact on them.
Google Analytics also collects information about visitors’ interests. Are they movie fans? Travel enthusiasts? Businessmen? The advantage is that you do not have to deal with the problems of your target audience, but you can attract their attention with things that interest them.
In addition to the characteristics of the people who visit your site, Google Analytics can also reveal what people do when they are on your site. You can see how much time they spend on your website, whether it is their first visit, how often visitors return and how much time passes between visits. This is a great advantage of Google Analytics because it allows you to design your advertising campaigns based on the user’s actions and then measure the performance of those campaigns.
6. WHICH CHANNEL BRINGS MORE TRAFFIC?
Google Analytics also has the advantage of telling you which channels are driving people to your website, such as social media, email or others. This is useful for a number of different reasons. For example, if a large amount of traffic comes through social media channels, you may want to focus your resources to those areas or perhaps try copying similar content to other channels that are not as successful. You can also see which campaigns are most successful based on the amount and quality of traffic brought to your website.
7. ACTIVITY OF YOUR SUBPAGES
In addition to collecting data by visitors and channels, you can view the traffic to different subpages of your website. Google Analytics can tell you which pages are visited most often, which lead to more pages, which pages lead to conversion and much more. This reveals what information is most relevant to your visitors and can help you optimise the user experience of your visitors and customers.
8. PROPER FUNCTIONING OF YOU WEBSITE ON DIFFERENT DEVICES
Another way Google Analytics benefits your business is through technology. With the various devices in use today, it is important for your site to function properly. Google Analytics can identify the operating system, the browser, screen resolution, and the user’s internet service provider. This information helps you make sure that your website performs well on popular browsers and devices. It can also help you ensure a positive user experience every step of the way.
Although Google Analytics is a powerful tool, it nevertheless has to be stressed that it takes a long time and a lot of practice to become a highly skilled user. If you have limited time or low confidence in the use of analytics, there are companies that can provide these services for you.
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