Communication strategy

The success of a brand or company is defined by the communication strategy. This is the basic document that defines the goals you are striving to achieve and provides guidance for their achievement. An effective communication strategy involves key participants at the right time, in the right way and with the right message. With the experience and knowledge obtained through years of strategy preparation, we will help you deliver your message through the right channel and to the right address.

Communication strategy leads to better results

This is a basic principle of the company. With clearly defined goals, it ensures that your company does not stray from the path to their achievement.

It defines relationships between target groups, messages, communication channels and other activities.

Communication strategy also includes communication with employees who are the original and most important ambassadors of the company.

It is the basis for a long-term process, which is reflected in the growth of the company and its survival in the market. Anyone can create a business, but not everyone can stay in business.

komunikacijska strategija

How to start preparing a communication strategy?

null

ANALYSIS OF THE EXISTING SITUATION

A detailed analysis of the company gives insight into what you are doing and how you are doing it. By analysing the competition, we see what your competitors are doing, and with the PEST and SWOT analyses, we identify your competitive advantages.
null

DEFINITION OF GOALS

Based on the analysis of the existing situation and of your expectations, we define organisational and communication goals. We always make sure they are realistic and measurable.
null

DEFINITION OF TARGET GROUPS

We identify who your key participants are, who you will communicate with and how you will communicate. By understanding the target groups, communication of messages will be easier and more effective.
null

TIMELINE

Good planning is half of the work. In a clear and precisely designed timeline, we define the course of communication, distribute the tasks of the individuals involved in the project and predict the time period.
null

COMMUNICATIVENESS

How will you communicate with your target audience? What tone will you use? In this part, we develop relevant messages that serve as a basis for your communication.
null

KEY WAYS OF COMMUNICATION

We identify which channels are most appropriate and effective for communicating with specific target audiences.
null

COST

Based on the communication strategy set, we estimate the cost of communication through different channels to achieve key performance indicators and goals.
null

IMPLEMENTATION AND MONITORING

After determining the communication strategy on paper, we begin its implementation. We constantly follow the set strategy, monitor it and look for improvement opportunities.

Why choose us to create your communication strategy?

WE KNOW OUR BUSINESS

Our knowledge in the field of communication includes preparation of strategies for numerous domestic and foreign companies.

PRECISION

When it comes to strategy, we provide quality and detailed analyses, based on which you will set goals and also achieve them.

OUR WORK

Feel the spring in the air
PARK CENTER LJUBLJANA
Feel the spring in the air
22 September, 2019 in  COMMUNICATION
Tropical Casali flamingo party
CASALI
Tropical Casali flamingo party
22 September, 2019 in  COMMUNICATION
Safer and healthier workplaces
EU-OSHA
Safer and healthier workplaces
22 September, 2019 in  COMMUNICATION
Zmajček Malček (Baby Dragon)
MALČEK
Zmajček Malček (Baby Dragon)
22 September, 2019 in  COMMUNICATION
Supernova Lifestyle
SUPERNOVA
Supernova Lifestyle
22 September, 2019 in  COMMUNICATION
Sweet pink Planica
MANNER
Sweet pink Planica
22 September, 2019 in  COMMUNICATION
I ride for you
LPP
I ride for you
22 September, 2019 in  COMMUNICATION

Would you like your message to reach the right people through the right channels? Contact us and we will help you prepare an effective communication strategy.

Call Now ButtonPokličite nas
Privacy Preferences
When you visit our website, it may store information through your browser from specific services, usually in form of cookies. Here you can change your privacy preferences. Please note that blocking some types of cookies may impact your experience on our website and the services we offer.