New technologies always bring new ways of reaching end consumers. In Slovenia, 72% of the population uses the internet, which means that you have almost three-quarters of all potential consumers only a few clicks away. Online marketing is cheaper than traditional forms of advertising, as it allows targeted advertising based on searched keywords, location, age or interests. It can also be optimised continuously to achieve the lowest prices for the best results, and, most importantly, it can be measured. Digital advertising is available in many forms. Our knowledgeable advertisers have years of experience in digital advertising and know how to help you achieve the best results for your investment.
DIGITAL MARKETING OR ONLINE MARKETING
Today, people spend more and more time online, and advertisers have already adapted to this. Digital marketing is any form of advertising through digital media. It is often referred to as “online marketing”, however, this is not the same concept. As mentioned earlier, digital marketing is a hypernym referring to all digital platforms: web, email marketing, content marketing, social networking, TV commercials, mobile marketing, computer games and other. Online marketing could also be referred to as “internet marketing”, which is only a part of digital marketing. It includes various advertising strategies, from the organisation and optimisation of a website to Google advertising, advertising on social networks, etc.
ONLINE MARKETING
Ljudje vedno več časa preživimo na spletu, čemur so se prilagodili tudi oglaševalci. Digitalni marketing je vse oglaševanje preko digitalnih medijev. Pogosto za digitalni marketing slišimo tudi besedo spletni marketing, pri čemer pa ne gre za isti pojem. Kot smo že omenili, digitalni marketing je krovni pojem in se nanaša na vse digitalne platforme: splet, email marketing, vsebinski marketing, družbena omrežja, TV oglasi, mobilni marketing, računalniške igre … Spletni marketing bi lahko označili tudi z oznako “internetni marketing”, ki je le del digitalnega. Vsebuje različne strategije oglaševanja, od postavitve in optimizacije spletne strani do Google oglaševanja, oglaševanja na družbenih omrežjih…
ONLINE MARKETING
GOOGLE ADWORDS
Web advertising offers the opportunity to make your company, product or service visible to potential users at the exact moment when they are looking for a solution to their problem. Google Adwords is cost-effective, as it is only charged for when a user clicks on the ad. Although easy to use and manageable by anyone, the difference between a good and an excellent Adwords campaign lies in experience and knowledge that goes into planning and executing it. We can ensure your ads reach the lowest cost per click, so your investment will have a maximum ROI (return on investment). How will we achieve that? With a developed advertising strategy, thoughtful and quality keywords, creative ad design and constant optimisation and customisation of advertising campaigns.
GOOGLE ADWORDS
ADVERTISING
Web advertising offers the opportunity to make your company, product or service visible to potential users at the exact moment when they are looking for a solution to their problem. Google Adwords is cost-effective, as it is only charged for when a user clicks on the ad. Although easy to use and manageable by anyone, the difference between a good and an excellent Adwords campaign lies in experience and knowledge that goes into planning and executing it. We can ensure your ads reach the lowest cost per click, so your investment will have a maximum ROI (return on investment). How will we achieve that? With a developed advertising strategy, thoughtful and quality keywords, creative ad design and constant optimisation and customisation of advertising campaigns.
FACEBOOK ADS
Do you know what the saying “if you are not on Facebook, you do not exist” means? Facebook is the third most visited website, with 1.5 billion daily users. Facebook offers numerous advertising formats based on your needs and goals. Facebook advertising allows you to reach target groups by location, age, gender or interests, while advanced targeting methods are also available. Facebook guarantees 100% measurable results, and we will make sure that they are the best with regards to your investment. We offer assistance in the preparation of a communication strategy, selecting the appropriate ad format, as well as advertising and preparation of the content. Moreover, we take care of the daily appearance of your profile on potential users’ timelines.
DIGITAL MARKETING
INSTAGRAM ADS
Instagram is one of the most used mobile platforms, with more than 800 million users per month. Millennials are much more susceptible to advertising on new media; therefore, Instagram can be a great tool for reaching your younger target group. By advertising on Instagram, you will obtain greater visibility, raise the perception of the company or brand, reduce costs, and maximise your advertising investment. The ability to target and adjust your advertising budget will provide insights into what you can expect from advertising and give you measurable results. Our experienced social network managers are always in pursuit of innovation. They will help you with the preparation of the strategy, selection of the appropriate ad format, as well as with monitoring results and collaborating with influential people.
INSTAGRAM ADS
ADVERTISING ON THE WEB
Instagram is one of the most used mobile platforms, with more than 800 million users per month. Millennials are much more susceptible to advertising on new media; therefore, Instagram can be a great tool for reaching your younger target group. By advertising on Instagram, you will obtain greater visibility, raise the perception of the company or brand, reduce costs, and maximise your advertising investment. The ability to target and adjust your advertising budget will provide insights into what you can expect from advertising and give you measurable results. Our experienced social network managers are always in pursuit of innovation. They will help you with the preparation of the strategy, selection of the appropriate ad format, as well as with monitoring results and collaborating with influential people.
SEARCH ENGINE OPTIMISATION
Is your website friendly to both the user and the browser? Good optimisation will organically improve the position of your website in the browser and consequently generate high-quality traffic and measurable results. In addition to the technical requirements in the background of the website, we also offer effective off-site optimisation in the form of links on other sites. We advise you on setting goals, developing a strategy, creating keywords, improving the existing website and preparing content.
WEBSITE DEVELOPMENT
A good website is not only an aesthetically appealing page because the processes happening in the background are also important. Our aim is to design a useful page, both technically and content-wise, in addition to being aesthetic and functional, which will make you noticeable online. We provide the creation of a tree structure, wireframe, design and content, as well as the programming, testing and launching of your new website. Since website development is a “live” process that does not end with launching your site on the web, we also ensure regular maintenance, debugging, optimisation and page updating. With our help, your digital solutions will be created with the latest and most appropriate tools and will always keep in step with the times. At the same time, we offer you comprehensive and effective support. Through years of experience, we have developed specialist knowledge that ranks us among the highest quality and most recognisable advertising agencies in the field of digital marketing development.
WEBSITE DEVELOPMENT
A good website is not only an aesthetically appealing page because the processes happening in the background are also important. Our aim is to design a useful page, both technically and content-wise, in addition to being aesthetic and functional, which will make you noticeable online. We provide the creation of a tree structure, wireframe, design and content, as well as the programming, testing and launching of your new website. Since website development is a “live” process that does not end with launching your site on the web, we also ensure regular maintenance, debugging, optimisation and page updating. With our help, your digital solutions will be created with the latest and most appropriate tools and will always keep in step with the times. At the same time, we offer you comprehensive and effective support. Through years of experience, we have developed specialist knowledge that ranks us among the highest quality and most recognisable advertising agencies in the field of digital marketing development.
