CLIENT: Atelje Potovanje Duše
SERVICES: Google Adwords advertising, Facebook advertising, Instagram advertising, Landing page design
KEY PERFORMANCE INDICATOR: Return on ad spend (“ROAS”)
YEAR OF IMPLEMENTATION: 2019
2388 % return on ad spend
We established an efficient sales funnel to help fill the hall on Gospodarsko Razstavišče for performance of a world famous influencer Jay Shetty .
About the project
Jay Shetty is currently one of the leading influencers in the world. He has 4 billion views on YouTube, more than 20 million followers on Facebook and more than 4 million followers on Instagram. Forbes magazine also ranked him on their Forbes 30 under 30 list, which represents the 30 most influential people under the age of 30.
Shetty works with the largest brands in the world. He was invited to give keynote lectures at leading companies like Google, L’Oreal, Facebook, Coca Cola, HSBC, EY, Microsoft and Accenture. He is the recipient of many prestigious awards in the fields of influence, motivational speaking and digital content.
The client—the organiser of the event (Potovanje Duše d.o.o.)—wanted to establish an effective online application system, which, in addition to Eventim’s ticket sales, would become the main source of all applications.
At Vodik agency, we established an efficient sales funnel for our client, which consisted of:
Despite Jay Shetty being a world-renowned media personality, he was still relatively unknown to the wider Slovenian audience, and the ticket prices (an average of €161.5/ticket) were relatively high for Slovenian economic conditions.
Moreover, the client’s target customers, the community they are building around their brand and the services they offer deviates slightly from the circle of people Jay Shetty addresses. Thus, they were facing the challenge of informing those who were not within their reach.
From the end of January through to May 18th of 2019, we achieved 616 conversions through the Event Registration Form. Considering that about half of the sign-ups were for multiple tickets (an average of 1.8 tickets per conversion), the number of conversions amounts to 1,109.
Just under 24% of all conversions were a direct result of the Google AdWords paid campaigns.
More than 20% of all conversions were a result of the direct landing page’s URL input, which means that we can attribute this as an indirect conversion partly to Google AdWords campaigns and partly to Facebook campaigns.
45 % konverzij je bilo izmerjenih neposredno iz Facebook kampanj.
Overall, the total advertising investment was returned 35 times.