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MAXIM PREMIUM

CLIENT: Ljubljanske mlekarne

BRAND NAME: Maxim

ELEMENTS: creative design of the prize game, graphic design of POS material, creative design of the impressive additional exposure

YEAR OF IMPLEMENTATION: 2019

When designing the creative design for the Maxim Premium ice cream text message sweepstakes, we drew inspiration from the main prize: a holiday to the island of Mauritius for two people.

In the colours of the turquoise sea

The visual image is summer fresh, as the shades of turquoise suggest a relaxing beach holiday by a turquoise sea. The prizes are presented in the form of holiday postcards. In addition to the main prize, fortnightly draw prizes include: 20 weekend packages at Rimske Terme for two people and 30 tickets for swimming at Rimske Terme for two people.

On a Mauritius beach

We prepared an entire point-of-sale communication with wobblers, totems, freezer covers, and the design of additional creative exposure in the form of Maxim’s Corner on a beach in Mauritius.

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We are very satisfied with the achieved result, which is also shown by the good response to the prize game. Maxim’s Corners in the shops were highly noticeable and well accepted by the consumers, who were happy to take photos on a deckchair at the beach of the dream island of Mauritius.

Darja Čad, Trade Marketing Assistant, Ljubljanske mlekarne

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